Vintage Bicycles - Atala - De Rosa - Olmo - Pinarello - Eroica Bicycles

Vintage Bicycles - Atala - De Rosa - Olmo - Pinarello - Eroica Bicycles
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Information

Atala Logo

  • Country: Italy
  • Founder: Guido Gatti/Cesare Rizzato
  • Founding Year: 1908/1921
  • Website: http://www.atala.it/

A History of Atala

Atala bicycles were founded in 1908 by Guido Gatti, only a year before the first ever Giro d'Italia. The brand were direct rivals with Bianchi, who wanted to begin an Italian equivalent to the Tour de France in collaboration with the newspaper Corriere dell Sera. Gatti, however, found out and brought the story to the pink pages of La Gazetta dello Sport who undercut Corriere dell Sera and begun the story of the Giro d'Italia themselves.


Although Gatti had produced bicycles under the Atala name since 1908, the brand weren't formally founded until 1921. Cesare Rizzato joined the company and helped to produce a series of motorcycles between 1924 and 1934, as well as support a series of teams in professional cycling to further establish the Atala name.


Atala, therefore, were a key part of Italian cycling history. Gatti and Rizzato's brand sponsored teams from as early as 1910 to the late 80s, winning 36 Giro d'Italia stages between 1948 and 1987 and taking a series of track World Championships with the Swiss rider, Urs Freuler.


A period of crisis followed the late 80s as labour costs in Italy rose. The brand was sold to the Rizzi family in 2002 to form a new Atala franchise, but before long they too had to sell the Atala name to the Accell group, who continue to produce leisure bicycles with the Atala logo to this day.


Vintage De Rosa Bicycles.

Vintage De Rosa Bicycles

De Rosa Professional SLX model with the icon heart logo.

De Rosa was founded in Milan, Italy in year 1953 by a professional mechanic, Udo De Rosa, who worked for many pro bike teams. He started working with team Molteni in 1969, where he met the famous Eddy Merckx and started a world-changing partnership. He soon became the mechanic of choic of Eddy Merckx.

The most famous models of vintage De Rosa bicycles

  • De Rosa Professional
  • De Rosa Professional SLX
  • De Rosa Primato
  • De Rosa Titanio

Steel Vintage Bikes offers first class worldwide shipping and 30-days right of return.

You can read more about the brand in our magazine article about 5 most famous vintage bicycle brands - De Rosa.


Short info about Olmo

Olmo Logo

  • Country: Italy
  • Founder: Giuseppe Olmo
  • Foundation Year: 1939
  • Website: www.olmo.it

Information about Olmo

Before introducing Olmo vintage bicycles it is interesting to find out about how this brand was founded and how it became so successful. Giuseppe Olmo was one of Italy's most famous cyclists in the 1930s. With a Italian amateur team called Azzurri he achieved second place in the World Cup in Denmark in 1931. At the Los Angeles Olympics in the following year he was awarded a gold medal in the team time races. He became then a professional cyclist, signed with Bianchi and this partnership was very successful. Between 1932 and 1938 Olmo won the Milan-Sanremo twice and many stages in the Giro d'Italia and the Italian National Road Race Championships. Olmo additionally beat the world one hour record in 1935.

Olmo's classic bicycle venture

When Olmo retired in 1938 he went back to his hometown of Celle Ligure, which is where he founded the classic bicycle brand Olmo Biciclette.These high quality steel bicycles can be compared to the well-known classic bikes of Colnago. Olmo used his experience as an athlete in the development of new bicycles. Olmo's vintage bicycles became very popular and the brand grew to produce not only racing bicycles, but also city bikes and mountain bikes. The production of Olmo bicycles is still located in Italy. The brand remains a very popular choice today, for both the range of vintage bicycles built in the 70s and 80s and the range of new designs which are being developed for the future.


Information

Pinarello Logo

  • Country: Italy
  • Founder: Giovanni Pinarello
  • Founding Year: 1953
  • Website: www.pinarello.com

A History of Pinarello

Cicli Pinarello S. p. A. is one of the most recognisable names in the history of cycling. Founded in 1952 by Giovanni ‘Nani’ Pinarello in Treviso, Italy, Pinarello is responsible for some of the most important and revolutionary frame technologies in cycling.


Before starting the Pinarello legend, Nani was a successful cyclist himself. Between 1946 to 1953, he won the Giro delle Dolomiti and Rome-Naples-Rome. However, he gained infamy for being the winner of the 1951 Giro d’Italia maglia nera, the black jersey, awarded to the final finisher.


The following year, his team expelled him from the Giro squad at the last moment, compensating him with 100,000 lire for his troubles. Using the very same money, Giovanni set up and opened a workshop to begin building his own bicycles. The Pinarello shop opened in 1953, achieving a few small successes as a team sponsor during the 60s.


It wasn’t until 1975 before the great history of Pinarello’s palmarès would begin, as Fausto Bertoglio won the Giro d’Italia. From here, the heroic stories would begin. Miguel Indurain’s hour record. Jan Ullrich’s Tour de France victory. Multiple successes and grand tours with Team Sky. Bradley Wiggins’ hour record. All achievements conquered aboard a Pinarello.


10 Tour de France victories have involved a Pinarello bicycle, and models such as the Monello SLX, the Paris and the Dogma are evidence that Nani’s legacy is one of the most successful stories in cycling.


Bicycles for Eroica and other vintage bicycle rides and events.