Atala bicycles were founded in 1908 by Guido Gatti, only a year before the first ever Giro d'Italia. The brand were direct rivals with Bianchi, who wanted to begin an Italian equivalent to the Tour de France in collaboration with the newspaper Corriere dell Sera. Gatti, however, found out and brought the story to the pink pages of La Gazetta dello Sport who undercut Corriere dell Sera and begun the story of the Giro d'Italia themselves.
Atala, therefore, were a key part of Italian cycling history. Gatti and Rizzato's brand sponsored teams from as early as 1910 to the late 80s, winning 36 Giro d'Italia stages between 1948 and 1987 and taking a series of track World Championships with the Swiss rider, Urs Freuler.
A period of crisis followed the late 80s as labour costs in Italy rose. The brand was sold to the Rizzi family in 2002 to form a new Atala franchise, but before long they too had to sell the Atala name to the Accell group, who continue to produce leisure bicycles with the Atala logo to this day.
Before introducing Olmo vintage bicycles it is interesting to find out about how this brand was founded and how it became so successful. Giuseppe Olmo was one of Italy's most famous cyclists in the 1930s. With a Italian amateur team called Azzurri he achieved second place in the World Cup in Denmark in 1931. At the Los Angeles Olympics in the following year he was awarded a gold medal in the team time races. He became then a professional cyclist, signed with Bianchi and this partnership was very successful. Between 1932 and 1938 Olmo won the Milan-Sanremo twice and many stages in the Giro d'Italia and the Italian National Road Race Championships. Olmo additionally beat the world one hour record in 1935.
When Olmo retired in 1938 he went back to his hometown of Celle Ligure, which is where he founded the classic bicycle brand Olmo Biciclette.These high quality steel bicycles can be compared to the well-known classic bikes of Colnago. Olmo used his experience as an athlete in the development of new bicycles. Olmo's vintage bicycles became very popular and the brand grew to produce not only racing bicycles, but also city bikes and mountain bikes. The production of Olmo bicycles is still located in Italy. The brand remains a very popular choice today, for both the range of vintage bicycles built in the 70s and 80s and the range of new designs which are being developed for the future.