De Rosa Professional SLX model with the icon heart logo.
De Rosa was founded in Milan, Italy in year 1953 by a professional mechanic, Udo De Rosa, who worked for many pro bike teams. He started working with team Molteni in 1969, where he met the famous Eddy Merckx and started a world-changing partnership. He soon became the mechanic of choic of Eddy Merckx.
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You can read more about the brand in our magazine article about 5 most famous vintage bicycle brands - De Rosa.
Atala bicycles were founded in 1908 by Guido Gatti, only a year before the first ever Giro d'Italia. The brand were direct rivals with Bianchi, who wanted to begin an Italian equivalent to the Tour de France in collaboration with the newspaper Corriere dell Sera. Gatti, however, found out and brought the story to the pink pages of La Gazetta dello Sport who undercut Corriere dell Sera and begun the story of the Giro d'Italia themselves.
Atala, therefore, were a key part of Italian cycling history. Gatti and Rizzato's brand sponsored teams from as early as 1910 to the late 80s, winning 36 Giro d'Italia stages between 1948 and 1987 and taking a series of track World Championships with the Swiss rider, Urs Freuler.
A period of crisis followed the late 80s as labour costs in Italy rose. The brand was sold to the Rizzi family in 2002 to form a new Atala franchise, but before long they too had to sell the Atala name to the Accell group, who continue to produce leisure bicycles with the Atala logo to this day.