Atala bicycles were founded in 1908 by Guido Gatti, only a year before the first ever Giro d'Italia. The brand were direct rivals with Bianchi, who wanted to begin an Italian equivalent to the Tour de France in collaboration with the newspaper Corriere dell Sera. Gatti, however, found out and brought the story to the pink pages of La Gazetta dello Sport who undercut Corriere dell Sera and begun the story of the Giro d'Italia themselves.
Atala, therefore, were a key part of Italian cycling history. Gatti and Rizzato's brand sponsored teams from as early as 1910 to the late 80s, winning 36 Giro d'Italia stages between 1948 and 1987 and taking a series of track World Championships with the Swiss rider, Urs Freuler.
A period of crisis followed the late 80s as labour costs in Italy rose. The brand was sold to the Rizzi family in 2002 to form a new Atala franchise, but before long they too had to sell the Atala name to the Accell group, who continue to produce leisure bicycles with the Atala logo to this day.
The foundations of the brand
The brand Colnago is the creation of the genius Ernesto Colnago, born in 1932, he grew up riding bikes as much as he could. At the age of 13, he forged his birth certificate so that he could get a job in the Gloria bicycle factory in Milan.
Ernesto loved cycling so much that he not only worked in the shop but also entered amateur races. After a few years, he sadly suffered a career-ending injury - making his future extremely clear: he would build his own bikes. So, in 1952 at the age of 19 he left Gloria and set up Colnago in the small town of Cambiago, just outside of Milan.
The legendary ‘clubs’ logo that is synonymous with Colnago comes from a conversation with Ernesto’s friend Michele Dancelli. He remarked that Colnago bikes were ‘in bloom’ after a victory by the first Italian in 17 years at the Milan-San Remo in 1970. San Remo is known as the city of flowers and Ernesto had always hoped to be a manufacturing ‘ace’. He left the race that year with the image imprinted in his mind.
An example of Colnago’s vision realised on a Colnago Mexico TT.
Colnago’s road to success
A chance encounter on a leisurely ride around Milan would propel the brand towards their legendary status. In 1952, Ernesto met the extremely successful Fiorenzo Magni who was complaining of pains running down his leg. After a quick survey of the bike that Magni was riding, Ernesto deduced that the crank arms had been badly fitted on his bike. Magni listened to the advice and upon returning home altered his bike and knew right away that Ernesto was a man that knew bikes and could be trusted.
For the 1955 Giro d'Italia, Magni chose to bring Ernesto along as his mechanical assistant. Magni went on to win the illustrious Pink Jersey and as a result the Colnago brand gained a huge amount of popularity.
Ernesto’s success with Magni meant that he was scouted to work with the Molteni team through the 1960s. During this time, many great cyclists rode Colnago bikes for the team. One particular rider who was just emerging was Gianni Motta, who achieved wonderful victories during his time with Molteni between 1964-1968.
The Eddy Merckx years
Following the collapse of the Faema team, the legend Eddy Merckx was approached by Molteni to ride for them. Some of Merckx most inspirational and successful races were done on Colnago bikes. He also had extremely high demands and his own ideas about how to get faster and be more successful. This time working so closely together helped Colnago gain invaluable experience.
Merckx was so content with the construction of Colnago bikes that when he attempted to break the One Hour World Record, there was only one made for the job. Then in 1972, Merckx headed to Mexico City to do it. Colnago designed a custom track bike for Merckx to attempt the challenge - which he succeeded in demolishing.
The steel framed bike that Colnago produced weighed a tiny 5.75kg! It also took over 200 hours of work to be realised; however the results were phenomenal and worth every second of effort.
Colnago and the end of the steel frame
After the success of the SCIC Cycling Team sponsorship of Colnago in 1974, Colnago was allowed to put its logo of the ace of flowers onto clothing and frames - meaning the brand became instantly recognisable.
At the 1980 Olympic Games in Moscow, the Soviet Union entered a technical and commercial collaboration with Colnago. The USSR team won Gold, a massive victory for the world of cycling and even more so for the brand that made it all possible: Colnago.
In 1983, after feeling as though perfection was in his reach, Ernesto went back to the drawing board to make the ultimate steel road bike. With the help of the infamous Columbus Tubing, the Colnago Master was born. An innovative bicycle that included beautiful star shaped tubing to increase rigidity of the frame. It would also turn out to be one of Colnago’s final ventures in the world of steel frames.
The 1980s saw a boom in new technologies being introduced into professional road bike racing - one of particular importance to Colnago was the reliance on carbon fiber as opposed to steel for frame manufacturing. Colnago invested heavily into it and reaped the rewards after success with the Mapei cycling team throughout the later part of the 80s and well into the 90s.
The most breathtaking Colnago’s to ever exist
During Ernesto’s time at Gloria bicycles, he learned to love intricate lugwork design that featured on their bicycles. He wanted to pay tribute to the company that helped him along his way to success by mimicking the ornate lugs on his Arabesque. The joints of which are decorated with designs that are reminiscent of Arabian intricacies and makes the bike breathtaking to behold.
The lugwork on the Colnago Arabesque are extremely ornate and beautiful. On this vintage model from 1984, you can really see the contrast between the striking chromework and the paintwork
A replica of the Colnago Super that Merckx rode during his time with team Molteni as he achieved title after titled in the early 70s.
Following Merckx’s astonishing world breaking record in the Hour, the Colnago Nuovo Mexico was released. This spawned from the success of Guiseppe Saronni in the 1982 World Championships in the same city Merckx achieved greatness.
Here is a Colnago Super dating back to the 1970s, when frames manufactured from steel were the only option for professional teams. The matte black paintwork pairs beautifully with the yellow detailing which is then enhanced by the chromed front fork.
The long-lasting legacy of Colnago
Due to Colnago’s involvement with high-end professional racing, the brand earnt itself a prestigious reputation. This is something that it still very much enjoys to this day, as the brand is still in operation and producing top of the line road racing bikes. Although the steel frames have widely been replaced, the ethos of providing the ultimate vehicle for the athlete to achieve great things remains at the centre of the company.
They still sell 2 retro bikes: the Colnago Master and the Arabesque. These are two of the most successful models that the brand ever released and have stood the test of time, as they are both still extraordinarily popular.
A fine example of a vintage Colnago Master. Looking closely, you can see the star shaped tubing on the top tube and of course the unmistakable Colnago logo.
However, nowadays the brand enjoys unparalleled success from their carbon frames - although it is a venture away from the origins of what made the brand great in the first place, it shows the innovative nature of Ernesto.
One of the most successful professional cyclists to ever live was Eddy Merckx. After his retirement, he decided to start manufacturing his own bicycles using his expertise and life-long passion for the sport. But how did he reach this stage?
Here is the great man himself, Eddy Merckx, being photographed by teammate and friend Vittorio Adorni in 1968.
The unparalleled success of Eddy Merckx
Merckx was born in the Flemish speaking Meensel-Kiezegem, Brabant in Belgium in 1945. He was always into sports growing up, but truly found his passion with cycling. His parents, who ran a grocery shop, bought him his first bike when he was three years old, this would prove to be a defining moment in his life. Over time, Eddy began amateur racing but eventually took it increasingly seriously and after 8 amateur wins, he began to make a real name for himself. However, his parents were not happy about the possibility of leaving school to pursue cycling, as they believed a career in the saddle was a difficult one to succeed in. Eddy, undeterred, became professional in 1965 by signing with Solo-Superia at the age of 20.
After finishing second in the 1965 Belgian national championships, team BIC approached Eddy to sign for them, but instead he signed for Peugeot-BP, where Merckx would achieve his first monument win of the Milan-San Remo in 1966. In 1968, he signed with Faema where he would race alongside some other legends like Zilioli and Adorni. In the same year, Merckx won his first Giro d’Italia.
Following many major successes, when Faema disbanded as a team in 1970, Merckx joined Team Molteni, where he remained until 1976. Whilst with Molteni, Merckx cemented himself in the history books with an unbelievable number of victories including the Tour de France, Vuelta, Giro and the World Championships. Sadly after leaving Molteni, Merckx realised that his body was noty keeping up with his demands and after season-long stints at both Fiat and C&A, he officially announced his retirement in 1978.
Merckx leaving the pack behind in the final Milan-San Remo he would take part in whilst signed up with Faema/Faemino, in 1970.
Merckx is one of the most decorated cyclists of all time with 525 victories to his name across his career. Listed below are some of the largest and most famous wins from The Cannibal’s career:
Grand Tours and World Championships
Tour de France
1969, 1970, 1971, 1972, 1974
Vuelta a España
1968, 1970, 1972, 1973, 1974
1967, 1971, 1973, 1974
1966, 1967, 1969, 1971, 1972, 1975, 1976
1968, 1970, 1973
Giro di Lombardia
Tour of Flanders
1969, 1971, 1972, 1973, 1975
Merckx also broke the UCI World Hour Record in 1972 with a distance of 49,431m which stood until the year 2000. These tables also do not mention the endless list of stage racing classifications - one could really lose themselves in trying to keep a record of just how many wins Merckx had.
The foundation of Eddy Merckx cycles
Following the end of Eddy’s illustrious career, he found himself in somewhat of a self-proclaimed ‘void’, as he still wanted to compete but his body no longer allowed him to do so. He was still incredibly passionate about bikes and extremely knowledgeable. After a few years away from cycling and trying to decide which direction he would go, a discussion with friend and ex-team mechanic Ugo De Rosa would convince Merckx to open his own cyclery in 1980. De Rosa trained the first few employees of the company as a gesture to his friend. The brand went on to be extremely successful throughout the 1980s and 1990s as Merckx’s name always drew attention.
The appeal of Eddy Merckx bikes
The training that De Rosa provided for Eddy was invaluable for the business. The bicycles that were leaving the Eddy Merckx factory were of the highest quality and were made with an incredible level of attention to detail. The frames were extremely strong and very well put together.
Eddy Merckx first released a few different varieties of bikes: the Corsa, Corsa Extra, TSX and the Leader MX. The variations showed that Eddy Merckx cycles were listening to feedback from professional riders on how they could improve their bikes. Merckx himself had learnt that being able to talk to the frame builders was an important way of being able to optimise your rides and be better the next race. So the company prided itself on taking on comments by professionals about what changes they wanted to see in the bikes. Therefore, each new model was slightly different than the one before, but maintained the same incredibly high build-quality and attention to detail.
The Corsa was the initial launch of the professional racing bike, and featured light yet strong Columbus SL tubing, these are identifiable by the C that appears on the frames.
The Corsa Extra was a development on this- featuring the letter X on the frame - in essence the same bike with the same construction method but was made with Columbus SLX tubing for that added rigidity and control that professional riders were looking for.
Over time, towards the end of the 1980s, riders wanted to be in a different position to improve their aerodynamics, so Eddy Merckx moved the seat post back on the Corsa Extra and the TSX was born with a T featuring on the frame.
The final development was the Leader MX. The MX-Leader was the most developed steel frame, Eddy Merckx developed in the 1990s. The strong Columbus Max tubes were fitted into evenly strong oversized lugs. The frame is legendary for its power transfer, its comfort and safe handling.
So what is the Eddy Merckx brand doing today?
Merckx’s ‘never say die’ attitude translated into the business and after some financial difficulties at the beginning, the brand has managed to establish itself within the industry. Merckx’s understanding of cyclists' needs and the way in which the sport naturally had to develop has meant that he has not been shy about making decisions about how the brand should adapt.
Although the man himself stepped down as CEO of the business in 2008, he still visits the factory regularly to check up on the lightweight carbon machines that are being produced today.
3 of the most iconic Eddy Merckx Cycles bikes
Early Eddy Merckx Professional Classic Road Bike from the 1980s
Eddy Merckx Corsa from the 1980s
Here is a fine example of the first road bikes that were leaving the Eddy Merckx factory. Brilliantly assembled, consisting of the best parts and all brandishing the name of the most successful rider proudly.
This model includes Eddy Merckx pantographed components and is in the distinctive deep 1970s style orange to bring back memories of the creator’s golden years.
Eddy Merckx Professional Classic Road Bicycle
Eddy Merckx Corsa Extra from the late 1980s.
Once Merckx started producing bicycles, he didn’t have a wide catalogue of models to choose from, only one: the Professional.
This is one of the bicycles that Ugo de Rosa would have overlooked before it left the production line and thus is a real relic as a lot of the first bikes to leave the factory have made their way into museums across the world.
Eddy Merckx Leader Udo Bölts' Team Telekom Bike from 1993
Eddy Merckx MX Leader from 1993
The MX-Leader was one of the strongest steel frames Eddy Merckx developed in the 1990s. The oversized and uniquely shaped Columbus Max tubes were fitted into strong oversized lugs. This construction made the frame slightly heavier, but a reliable ride.
The frame became well known for its power transfer, comfort and safe handling characteristics. Cornering, sprinting, rapid descents - the MX Leader mastered all disciplines brilliantly. This is an example of a team bike for the Team Telekom, which was built in 1992 for use in the 1993 season by German rider Udo Bölts.