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Information

Atala Logo

  • Country: Italy
  • Founder: Guido Gatti/Cesare Rizzato
  • Founding Year: 1908/1921
  • Website: http://www.atala.it/

A History of Atala

Atala bicycles were founded in 1908 by Guido Gatti, only a year before the first ever Giro d'Italia. The brand were direct rivals with Bianchi, who wanted to begin an Italian equivalent to the Tour de France in collaboration with the newspaper Corriere dell Sera. Gatti, however, found out and brought the story to the pink pages of La Gazetta dello Sport who undercut Corriere dell Sera and begun the story of the Giro d'Italia themselves.


Although Gatti had produced bicycles under the Atala name since 1908, the brand weren't formally founded until 1921. Cesare Rizzato joined the company and helped to produce a series of motorcycles between 1924 and 1934, as well as support a series of teams in professional cycling to further establish the Atala name.


Atala, therefore, were a key part of Italian cycling history. Gatti and Rizzato's brand sponsored teams from as early as 1910 to the late 80s, winning 36 Giro d'Italia stages between 1948 and 1987 and taking a series of track World Championships with the Swiss rider, Urs Freuler.


A period of crisis followed the late 80s as labour costs in Italy rose. The brand was sold to the Rizzi family in 2002 to form a new Atala franchise, but before long they too had to sell the Atala name to the Accell group, who continue to produce leisure bicycles with the Atala logo to this day.


Short info about Concorde

Concorde Logo

  • Country: Netherlands
  • Foundation Year: 1980s

Information about Concorde

Concorde is a Dutch bicycle brand from the 1980s. Concorde bicycles were built with Italian steel frames, forged by expert craftsmen like Ciöcc using Columbus steel tubes. During the late 1980s and 1990s, Concorde sponsored the Dutch cycling team PDM with Rudy Dhaenens, who won the World Championship in 1990 riding a Concorde road bike. Concorde bicycles are still very rare and highly valued by collectors.


A History of Masi

Masi, or Masi cicli, was founded by Faliero Masi in 1949. Faliero Masi had been a professional cyclist since the 1930s and throughout his competitive career he had accumulated an array of knowledge about steel bicycles and their properties as racing machines.

 

Faliero had his own way of fitting racing bikes to their riders, becoming known as 'the tailor'. He built bikes for both Jacques Anquetil and Fausto Coppi, but as the popularity of the Masi brand grew, many professional racers had already signed contracts with other companies. This, unfortunately, meant that Masi bicycles were not in as much demand as Faliero had initially hoped for.


Collectible Bicycles Online Auction

We are happy to present you a selection of rare and collectible vintage bicycles:

  • Limited editions like Cinelli Laser, anniversary bicycles
  • Historical bikes owned and ridden by famous cyclists like Eddy Merckx, Fausto Coppi, Francesco Moser & others...
  • Bicycles with rare and expensive finishing like gold or copper plating
  • Vintage Bicycles that mark a historical benchmark in cycling technology

Bicycles for Eroica and other vintage bicycle rides and events.