Masi, or Masi cicli, was founded by Faliero Masi in 1949. Faliero Masi had been a professional cyclist since the 1930s and throughout his competitive career he had accumulated an array of knowledge about steel bicycles and their properties as racing machines.
Faliero had his own way of fitting racing bikes to their riders, becoming known as 'the tailor'. He built bikes for both Jacques Anquetil and Fausto Coppi, but as the popularity of the Masi brand grew, many professional racers had already signed contracts with other companies. This, unfortunately, meant that Masi bicycles were not in as much demand as Faliero had initially hoped for.
Before introducing Olmo vintage bicycles it is interesting to find out about how this brand was founded and how it became so successful. Giuseppe Olmo was one of Italy's most famous cyclists in the 1930s. With a Italian amateur team called Azzurri he achieved second place in the World Cup in Denmark in 1931. At the Los Angeles Olympics in the following year he was awarded a gold medal in the team time races. He became then a professional cyclist, signed with Bianchi and this partnership was very successful. Between 1932 and 1938 Olmo won the Milan-Sanremo twice and many stages in the Giro d'Italia and the Italian National Road Race Championships. Olmo additionally beat the world one hour record in 1935.
When Olmo retired in 1938 he went back to his hometown of Celle Ligure, which is where he founded the classic bicycle brand Olmo Biciclette.These high quality steel bicycles can be compared to the well-known classic bikes of Colnago. Olmo used his experience as an athlete in the development of new bicycles. Olmo's vintage bicycles became very popular and the brand grew to produce not only racing bicycles, but also city bikes and mountain bikes. The production of Olmo bicycles is still located in Italy. The brand remains a very popular choice today, for both the range of vintage bicycles built in the 70s and 80s and the range of new designs which are being developed for the future.