Vintage Bicycles - Olmo - De Franceschi - Benotto

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Short info about Olmo

Olmo Logo

  • Country: Italy
  • Founder: Giuseppe Olmo
  • Foundation Year: 1939
  • Website: www.olmo.it

Information about Olmo

Before introducing Olmo vintage bicycles it is interesting to find out about how this brand was founded and how it became so successful. Giuseppe Olmo was one of Italy's most famous cyclists in the 1930s. With a Italian amateur team called Azzurri he achieved second place in the World Cup in Denmark in 1931. At the Los Angeles Olympics in the following year he was awarded a gold medal in the team time races. He became then a professional cyclist, signed with Bianchi and this partnership was very successful. Between 1932 and 1938 Olmo won the Milan-Sanremo twice and many stages in the Giro d'Italia and the Italian National Road Race Championships. Olmo additionally beat the world one hour record in 1935.

Olmo's classic bicycle venture

When Olmo retired in 1938 he went back to his hometown of Celle Ligure, which is where he founded the classic bicycle brand Olmo Biciclette.These high quality steel bicycles can be compared to the well-known classic bikes of Colnago. Olmo used his experience as an athlete in the development of new bicycles. Olmo's vintage bicycles became very popular and the brand grew to produce not only racing bicycles, but also city bikes and mountain bikes. The production of Olmo bicycles is still located in Italy. The brand remains a very popular choice today, for both the range of vintage bicycles built in the 70s and 80s and the range of new designs which are being developed for the future.


Information

Benotto Logo

  • Country: Italy
  • Founder: Giacinto Benotto
  • Founding Year: 1931
  • Website: www.benotto.com

A History of Benotto

Benotto was founded by Giacinto Benotto, in Torino, Italy, 1931. Like so many Italian bike manufacturers of the era, Benotto himself was a passionate racer and had first hand experience of the competitive world of racing. He knew of the need for high-quality designs.


Giacinto, together with his brother, researched extensively into the development of racing bikes for the future. However, early in 1948, the story of the brand took an unusual turn. Having read about the newly discovered oil in Venezuela, Benotto was keen to travel to South America in order to set up his classic bicycle brand and capitalise on this new found area of wealth.


The Benotto brothers reached port La Guaira in the summer of 1948, along with 200 newly designed Benotto bikes. As they went through customs, Giacinto explained his concept of introducing bikes to Latin America. Despite his best efforts, they weren't convinced. They maintained, 'here in Venezuela we don’t ride bicycles, we drive Cadillacs'. Despite this initial opposition, Giacinto became a successful bicycle pioneer. Benotto developed the first Venezuelan folding bike, the first tandem and a five person bicycle which became famous through television appearances.


Alongside the pioneering business vision of the Benotto brothers, their synonymous brand would also sponsor a series of successful professional cycling teams. 11 World Championship titles have been won by riders of Benotto bicycles, the most most notable winner being Franscesco Moser in San Cristobal, Venezuela, 1977. In addition, Ole Ritter set an hour record on a Benotto bicycle in 1968; 48.653 km in Mexico City.