Gloria Modelo A Bis Lusso City Bike 1950

The bicycle brand Gloria was founded in the year 1921 in Milan by Alfredo Focesi.
Focesi helped Giovanni Gerbi in his company Cicli Gerbi before starting his own business.
The idea of founding the company was spun by Artemisia Gerbi, (Focesi's wife - who happened to be Giovanni Gerbi's sister) Francesco Galmozzi and Focesi himself, who had the idea to build racing machines for the popular cycling sport.

Gloria had an immediate success, when in 1922 the world championships were won on one of their road bikes. The company was able to move into different facilities and took advantage of regular improvements by Galmozzi. Insights into different aspects of frame building resulted into bikes which were pretty advanced in their design.
These machines were some of the finest you could get, both city bikes and sports bikes. Their leightweights were ridden by famous champions the like of Learco Guerra and Girardengo. In 1926, Galmozzi left the company to found his own workshop but Gloria stayed successful. From 1927 on, the company sponsored a professional team, which was able to win the Giro d'Italia in 1931.

The sportive success was just one of the reasons, why Gloria bikes were admired and searched for. The other side was their intricate design.
The top class frames received the most beautiful floral lugwork.

The Gloria Modelo A Bis Viaggio Lusso we are presenting here is one of those super luxurious bicycles which many Italians dreamed to own. It was made around 1950 and still has its original parts. In addition to the awe-Inspiring lugs, one detail is utterly amazing indeed: The complete rod-operated braking mechanism was routed internally through the handlebar and tubes!
The frame has obviously been slightly refurbished but the decals are still original ones.

A terrifically stately and aesthetic bike which will enrich any collection and can be used for everyday riding as well!
Exquisite and impossible to resist.